Presentation The Verona trade fair (the legal name of VeronaFiere) officially became an international exhibition centre in 1977 yet traces its origins to shows linked with agriculture and horses launched in 1898 by Verona City Council.
The objectives of Verona trade fair are to perform and sustain every direct and indirect activity involved in the organisation of exhibition events, as well as the organisation of congress activity and initiatives promoting trade in goods and services and their commercialisation on a national and international scale. Verona trade fair today focuses essentially on the B2B sector and flanks its operations as a direct organiser of events with Exhibition Centre services capable of hosting events organised by third-parties, independently or through the resources also made available by the Authority itself.
Verona trade fair in 2006 VeronaFiere closed 2006 with turnover of €70.4 mln. The leading direct show organiser in Italy, Verona trade fair scheduled and managed 30 events in its Exhibition Centre and 3 events abroad. Net sales came to 640,000 sq.m., with 14,000 exhibitors (19% international) and more than 1,110,000 visitors (11% international). Verona trade fair and generates annual allied business worth €950 mln. These figures confirm Verona trade fair as a driving force for the entire territory on local and national scales.
Mission of Verona trade fair - as an already established and active landmark for the effective interests of companies, associations, institutions and communities - now aims to become a specialist partner in the "events and communication" system.
The development strategies that Verona trade fair aims to implement include strengthening its international leadership with historic events, launching new quality events, exporting its main exhibitions abroad, optimising events in harmony with associations and organisations and upgrading of Exhibition Centre facilities and services.
Verona trade fair Financial Statements as business value
In its first financial statement Verona trade fair used as its references the financial publishing principles defined by the G.B.S. Accounting Group and the international Sustainability Reporting Guidelines issued in 2002 by Global Reporting Initiatives - a sustainability reporting system for assessments of company economic, social and environmental performances.
Implementing a social mission means adopting and promoting the spread of ethical values and attitudes with people, the environment and society as a whole. We aim to implement these concepts through effective action involving all centres of interest (internal and external) based on criteria including:
transparency and responsibility: accountability of objectives and operations
professionalism and orientation towards change: the awareness that everyone must perform their tasks with competence and continual efforts to improve performances
dialogue: discuss matters with everyone involved to reach shared solutions that reflect the legitimate expectations of all parties concerned
culture and tradition: acknowledge that local and national culture and heritage are fundamental elements for economic growth and ethics
territory: enhance the well-being of the Veronese community by consolidating and, wherever possible, improving the distribution of wealth.
Verona trade fair business partners
The needs for growth and internationalisation of companies have encouraged Verona trade fair to update the content of its events and improve the quality of services provided to ensure professionalism and timeliness in meeting the requirements of exhibitors and visitors alike. This undertaking will involve modifications of the calendar of events, a willingness to host events promoted and organised by third-parties, "exporting" our leading show events, agreements focusing on added value partnerships, expansion of facilities, modernisation of services and infrastructures, review of the business model and juridical status and the implementation of socially responsible ethics.
